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7 Free Marketing Strategies for Handyman and Contractor Businesses

In an era brimming with technology and connectivity, establishing a successful handyman business involves more than just having top-notch skills and a tool belt. Effective marketing can set your venture apart from the competition. Here are the seven best free ways to market your handyman business, ensuring it reaches new heights without breaking the bank.

  1. Harness the Power of Social Media:

Facebook, Instagram, Twitter, and LinkedIn are platforms where you can showcase your services and interact with potential customers. 

Post before-and-after photos of your projects, share customer testimonials and engage with your audience through comments. Using relevant hashtags and tagging local businesses can expand your reach and improve your business’s visibility.

  1. Build a Strong Online Presence with Google Business Profile:

Claiming your Google Business Profile listing is a free and effective way to establish an online presence. It allows local customers to find you easily when they search for handyman services in your area. Ensure your listing contains accurate information, high-quality images, and positive customer reviews to build credibility.

  1. Networking in Local Communities:

Engage with your local community by attending events, joining community groups, and volunteering for local projects. Word-of-mouth is a powerful marketing tool, and building relationships with local residents and businesses can lead to valuable recommendations and repeat business.

  1. Create Engaging Content through Blogging:

Blogging is a free and effective way to share your knowledge, establish yourself as an expert in your field, and improve your website’s SEO. Write about common problems your potential clients might face, DIY tips, or the latest trends in home improvement. Regular, helpful content can attract more visitors to your website and convert them into customers.

  1. Email Marketing:

Building an email list and sending out newsletters is a cost-effective way to keep your clients informed about your services, share useful tips, and offer exclusive discounts. It helps in maintaining relationships with past clients and encourages repeat business.

  1. Leverage Online Reviews:

Encourage satisfied customers to leave positive reviews on platforms like Yelp, Facebook, and Google Business Profile. Responding to reviews, whether positive or negative, shows potential customers that you value feedback and are committed to resolving any issues. Positive reviews build trust and can significantly influence the decision-making process of potential customers.

  1. Utilize Free Classified Ad Websites:

Websites like Craigslist and Nextdoor offer free advertising opportunities for local businesses. Regularly post ads describing your services, showcasing your past projects, and providing contact information. It’s a simple way to increase visibility and attract local customers.

  1. Create a Basic Small Business Website **Bonus Tip**

Having a simple, professional website goes a long way in building credibility and trust for your handyman business. Consider using a basic website builder like Mighty Sites to make a simple website for your business. This will help you create more online visibility and allow people to easily refer your business. 


Marketing doesn’t always have to come with a hefty price tag. By implementing these free strategies, you can effectively market your handyman business, build a strong customer base, and ensure the growth of your venture. Remember, consistency is key, and leveraging multiple channels will maximize your reach and impact. Happy marketing, and may your handyman business thrive!

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